Visual ads that appear in the top bar or sidebar of Microsoft partner search results Product: Product ads featuring an image, product title, and price Responsive search: Search ads that mix and match the titles and descriptions you provide to find the best combination While Microsoft Ads has a much smaller search market share than Google, it lets you target audiences less likely to use Google platforms. Plus, it tends to be more cost-effective than Google Ads. If you search “dark chocolate” on Bing, its Product and Expanded Text ads appear similarly to Google’s Shopping and Search Ads: Image courtesy of Amazon, Macy’s, and Walmart/Bing As you can see, the top advertisers are major names like Amazon. Your ads will need to perform well and target the right keywords to appear high in the results.
How to Choose the Right Mobile Ad Platforms for Your Business Lemme first make an important point: You don’t have to stick to one mobile ad platform. You’ll be better off targeting ads on multiple platforms so you can cast a wider net. As you just learned, each platform displays ads in different places, so you should mix and match according to your audience’s online behavior. But, how can you tell which platforms your audience prefers to use? Go to your website’s Google Analytics and navigate to Acquisition > Traffic acquisition. Then, check your referral sources by typing “referral” in the search box above the bottom section. Here’s where you can buy email list experiment. You can double down on the platforms that already send visitors your way. Or, if you think you could target a new audience, you can try advertising on platforms that don’t send you much traffic (yet).
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After choosing your mobile ad platforms, keep an eye on your ads’ performance. Do you have a good cost-per-action? If you find yourself spending more money on an ad platform than you’re earning from it, make sure you’re using the right one in the first place. You might need to switch if you’re not seeing great performance even after optimizing your keywords. Seal the Deal With a Mobile-Friendly Landing Page The landing page your audience visits after they click your ad matters as much as the ad itself. Make sure that your mobile ads send viewers to a mobile-friendly landing page with clear design and copy. It’s easier to build a mobile-responsive landing page when using a mobile-ready landing page builder. Unbounce’s Smart Builder uses responsive templates and grids to handle the heavy lifting for you.