Although we still continue to fall into the error of thinking of digital marketing Photo Retouching and traditional or offline marketing as if they were separate worlds, the truth is that the barriers between the two are becoming more and more diluted, especially thanks to mobile phones. Location -based marketing , along with augmented reality, is one of those technologies that brings the physical world closer to the digital one. In this case, we are communicating with the consumer Photo Retouching through digital means, but the messages we send are related to their location in the "real world".
Let's see all the ins and outs of location-based marketing! Do you Photo Retouching want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). Location-based marketing, what is its type and how can it benefit you? What is location-based marketing? Location -based marketing or location-based marketing is a direct marketing strategy that uses the location of a mobile device to notify its owner of available offers at businesses near him. Typically, location-based alerts are delivered to a mobile or wearable device via a push notification or SMS. Alerts can include information about current offers (for example, the menu of the day in a restaurant) or include an incentive to buy, such as a coupon with a discount code. Although Photo Retouching brands have been doing location-based marketing for years, it is still a trend and developing .
Let's take a look at some data from the Factual Location-Based Marketing Report : Location data remains an effective tool for marketers. Nearly 9 in 10 said location-based marketing led to sales growth, while 86% said it had helped them expand their customer base and 84% increased interactions with consumers. 24% of marketers are using location-based data for measurement and attribution. Photo Retouching 51% of them plan to increase their use of location-based data in the next year. The top use of location data is for targeted campaigns (cited by 67% of marketers surveyed), followed by audience engagement, campaign strategy, and customer experience.