If you haven't heard of Twitch yet, you've probably industry email list lived in a cave up until now. And if you have heard of it and you have never been interested in it because you thought it was a platform reserved for the very young and only for gamers, this article will industry email list make you change your mind. Born in 2011 as a spin-off of the streaming platform Twitch's growth has been explosive. It is undoubtedly the platform that drove Generation Z out of their minds, one more reason to get to know it, understand how it works and how it can be used. Not convinced yet? If you don't already know.
Amazon acquired Twitch in 2014 for $ 970 million. That's right. Dear Bezos has seen us for a long time, and if the ecommerce wizard industry email list understood the potential of this platform 7 years ago, you will understand that it is time to catch up! twitch logo Start selling online with Shopify Start Free Trial But what is Twitch? 17.5 million daily active users, more than industry email list 600 billion minutes of views, 192.70 million hours of streaming in just three months, a market share of 76.5%, over 400 million monthly streamers. In a word, Twitch : the market-leading video streaming platform that, contrary to what one might think, doesn't thrive on gaming alone.
Twitch is the world's most popular esports streaming service, which has far surpassed all other competitors - so much so that a lot of streamers are industry email list switching from YouTube to Twitch. What is the reason for this success? The abandonment of the classic video for live video has allowed the "streamers" (ie the users who create the videos) to interact industry email list in a new and extremely powerful way with their following, and - not negligible detail - to earn directly thanks to their viewers.