Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email — you know immediately where you are in the whole process so you can move onto other things in your inbox.
Why It Works It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. Email Marketing Campaign Example: charity.water - "Progress fax number list Update" 12. Brooks Sports Marketing Campaign: Engagement When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment.
Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear." What better products to call attention to than the stuff worn by America's latest legend? Why It Works After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. Email Marketing Campaign Example: Brooks Sports - "Boston 2018 - One for the History Books" 13. Uber Marketing Campaign: Engagement The beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like the one you see below.