Nowadays, private domain operation has become a standard requirement for every enterprise, but do you really understand the value of private domain, or executive list is it just a herd behavior? The most important thing to do well in the private domain is to tap the value of customers and do a good job in user stratification, and the establishment of user tags is the key work. The author shared the methods of building private domain system labels in four executive list dimensions, hoping to help you. Today, private domain operations have gradually become standard or even just-needed for enterprises. However, most companies are just following .
Either a lot of money is spent to build a team, but executive list there is no operational focus, and the final conversion effect is very poor; In fact, the core purpose of being a private domain is to tap the lifetime value of customers. From the perspective of customer value, 20% of users can contribute 80% of the revenue, so focusing resources on key customers is the best solution. Therefore, by doing a good job of "user stratification", identifying "key" customers, and serving them well, the user value can be maximized. Among them, the establishment of user labels is the most executive list important work in user hierarchy.
Through different labels, after fully understanding executive list the user, it can be divided into different dimensions and stratified. However, different industries and enterprises of different scales naturally require different label dimensions. For example, Xibei may executive list pay more attention to users' tastes, food preferences, and regional culture; while hotel companies are different, Huazhu Hotel may pay more attention to users' occupations, sleeping habits, and special requirements. So how should companies label users and build a private domain labeling system?